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Research papers

Salesplan

In this paper, a Decison Support System is presented that enables the decision-maker to make optimal use of existing marketing research data in the area of fast-moving consumer goods. Many valuable market data are not analyzed in depth by the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Ole Stenvinkel Nilsson, Jørgen Kai Olsen
June 15, 1993
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Citation

Nilsson and Olsen (1993a, June 15). Salesplan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/salesplan


Research papers

The joint effect of several marketing activities

It is rarely possible to study the effect of several marketing factors simultaneously. New media, however, may provide such opportunities. Teleshopping does so, because here sales is linked directly to product, price, advertising, media plans, etc....

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Author: Ole Stenvinkel Nilsson
June 15, 1991
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Citation

Nilsson, O. (1991a, June 15). The joint effect of several marketing activities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-joint-effect-of-several-marketing-activities